We are looking to add a Marketing Research Analyst to our marketing team.
As a Marketing Research Analyst, you will use a mix of creativity, technical skills and a strong analytical sense, to improve our conversion efforts by helping us to decide how to shape, advertise, and market our programs both to existing database and new one.
Responsibilities:
- Own our somewhat-complex signup flow and make it much better.
- Create mockups and run conversion tests everywhere
- Improve our sites conversion and usability.
- Present findings through charts, graphs, and other visual means to help make better-informed decisions about our programs and marketing campaigns.
- Interpret the data you have collected, organizing this information into statistical tables and reports., along with recommendation for the relevant action items across the board.
- Create a visual of industry trends and of competitors so the university can predict how our programs and services will fare in the marketplace.
- Measure effectiveness of marketing programs and strategies both for current database and new one
Requirements:
- Bachelor degree
- At least 2 years of experience as a Marketing Research Analyst or a similar position, in a global company.
- Be an expert in tracking, tagging and measuring traffic and web events.
- Past experience with a/b testing tools and SQL is a must.
- Strong analytical skills (goes without saying).
- Experience with SAAS and SMB products- an advantage
- “Can-do” and hands-on mentality, growth mindset, adaptability, independent and a drive for continuous improvement.
- Excellent written and verbal communication skills in English
Job Type: Full Time